Let me start by saying this – the Jabra Storm is by far the best Bluetooth headset I’ve ever used. Period. I know there are (arguably) better models, but I haven’t been able to play with one of those. The Storm offers a great sound quality, it’s easy to carry around (you can forget you…
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Most everyone wants to learn how to make more money.
And many people want the luxury of freelancing on their own, but they just do not know where to start.
What if you could make money online by working from the comfort of your own home?
Well, you might just be surprised to learn that you can! Continue reading to learn what you need to know.
When planning how to make money working online, never put all your eggs in one basket. Keep as many options open as possible, to ensure that you will always have money coming in.
Failure to plan like this can really cost you if your main site suddenly stops posting work or opportunities.
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Sign up to become a mystery shopper. This is a great way to make money as you will have to shop at various places and take notes on your shopping experience.
When you are finished, you will have to write up a report on the computer, which you will be compensated for.
To earn some quick cash online try one of the many auction sites. These sites let you sell a myriad of items, both new and used. Collect together gently worn clothes from your closet.
Then, photograph each piece and place them on an auction site. With these sites, you can set a minimum bid to ensure that you get the money you want from your clothes.
Start out small when you want to make money online, to minimize potential losses. For example, something that looks promising could turn out to be a bust and you don’t want to lose a lot of time or money.
Do a single taks, write just one article or order only one item until the site you choose proves to be safe and worthy.
If you are knowledgeable about a particular subject, put your knowledge to work for you. There are many companies, such as about.com, that will pay you for your knowledge.
Most of these sites do require you to write a certain number of articles each month; however, this is a fantastic way to bump up your earnings.
It can be time consuming to learn about making money online. You would do well to align yourself with experienced veterans within your niche. Find a mentor and make sure to do your homework. Stay open to new concepts, and you will have no trouble making online income.
Never pay money to obtain work online. Legitimate work online should pay you, not the other way around.
If a service is charging you to provide you with work opportunities, chances are they are just playing middleman and providing links that are available for free if you know where to look.
As you can see, making money online is no longer a pipe dream. There are people all across the globe who are now making great money online.
You will be able to be your own boss and make your own decisions about how much money you bring in from now on. Good luck!
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting brands sponsor playbacks and skips, as well as allowing offline listening by dedicated subscribers.
The changes affect both Pandora’s subscription-based and ad-supported platforms.
“The company announced it’s rebranding the classic Pandora One subscription model as Pandora Plus, an improved $ 4.99 option that will allow listeners to have as many as four music channels available offline, when users might want to listen without having internet access,” reports AdWeek’s Marty Swant.
This announcement follows news from Pandora that the music streaming service has inked direct licensing deals with several major music labels, including Merlin Network, Sony Music, and Universal Music Group.
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“You’ll be able to go on a run, or a cross-country commute on a plane or a train commute in a tunnel and never lose Pandora,” said Lizzie Widhelm, Pandora’s SVP of ad product strategy.
It’s a pretty cool set-up.
“The “predictive offline mode” notices when internet connection is cut and automatically caches three of the stations a user listens to the most,” explained Swant. “The offline mode will also cache a user’s Thumbprint station, which is based on songs they’ve given a thumbs up.”
As for the free, ad-supported version of Pandora, the company will now allow brands to sponsor playbacks and additional skips: in exchange for watching a 15-second ad, users will be able to listen to a song again or skip more of those they don’t like.
The ultimate benefit to advertisers? More happy customers of the platform — and ultimately more of the kind of flexibility that takes the sting out of advertising breaks.
“The updates to allow for offline could also be a big boost for gaining ground in the mobile space,” notes Swant. “More than 85 percent of users’ total listening hours come from mobile devices.”
Pandora now boasts 78 million total active monthly listeners in the U.S. About 3.9 million are paying subscribers.
The post Pandora Changes Its Tune: Music Platform Makes Some Major Changes appeared first on Mobile Marketing Watch.
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Regardless of what business you are in, you need to market it! Video marketing has fast become an effective tool in business today and there’s no reason you can’t get in on it. The following article will offer helpful hints and useful advice you can put to work for your business in a video marketing campaign.
Remember to be genuine in your videos.
If you make yourself easy to relate to, people will enjoy watching your videos. Be honest and real about who you are and what it is exactly that you are marketing. People will most likely not want to deal with you if you seem like you are hiding something.
Remember that making a video is just a part of the job.
For example, you will need to promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Good videos are important, but so is good marketing.
The content of your video is king.
If it’s not fun to watch and providing great information, why would anyone watch it? You have to sit down and dedicate the bulk of your time to coming up with content which people actually wish to find and view so that your video becomes popular.
When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.
Your content needs to be interesting.
It should be entertaining and/or newsworthy. A video hosting site can increase viewers for your video, but an uninteresting video will defeat the purpose. Viewers expect videos that are interesting and helpful, not boring advertising. The more interesting, the more viewers.
When using videos to market your business, be sure to add a link to your website.
If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
With any video that you make, it is important to have your viewers respond in some way.
The “call to action” is a must. You can ask your viewers to click a link to an opt-in mailing list form, for instance. If you want it to work, you have to make things easy for viewers.
Know your audience.
Videos that are compelling offer valuable insight and information that the target audience wants to hear. Similar to written content, you must understand the target audience and why they should watch your video over other videos. When you know what you want to share, try recording your videos into smaller chunks to make the information easier to understand for them.
Whenever anyone asks a question in the comments on your videos, consider if you can answer them in another video. If you think about it, you can come up with a humorous answer which provides them with the information they seek along with a fun video if others would like to watch, all the better!
Do not end your video without first providing a call to action.
Let viewers know a simple way to see your products. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. A powerful and assertive call-to-action is a great way to finish every clip.
Put your video on several sites, but use an alternate description and title for each.
This will allow you to put in the keywords that your target market searches for the most. In addition, don’t forget to put in your business number. If someone has additional questions, they can call you.
Whatever your business, marketing it can be a lot more effective if you learn to use video. Try out some of the marketing tips you’ve read here and investigate further on your own.
There is much to learn about the best ways of approaching your video marketing, but one thing is certain: it’s a must have tool for business!
Does your business have a blog? Looking for blog post ideas that will appeal to your readers? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article, you’ll discover five types of blog posts that will improve your content mix. […]
This post 5 Blog Post Ideas to Bring Variety to Your Content first appeared on .
– Your Guide to the Social Media Jungle
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More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. Read the full article at MarketingProfs
MarketingProfs Daily: Email Marketing
The following is a guest contributed post from Paul Swaddle, Pocket App Chairman.
As we start a new academic year and term, now more than ever college and university dropout rates are a concern for many education establishments. A high dropout rate not only damages reputation, but also reduces the amount of funding awarded to the organization.
Previous figures published by the Higher Education Statistics Agency revealed that over 32,000 students dropped out of university after a year of study in 2013. Of those who dropped out, 7,420 transferred to another university, while 24,745 were no longer in higher education. Three years on and dropout rates are still a concern and institutions are constantly looking for new, innovative ways to attract students and keep them engaged.
An increased amount of colleges and universities are working closely with industry experts in order to integrate technology into the classroom and into their own practices with real-word hands-on projects providing new and innovative ways for both students and teachers to keep up-to-date with technology advancements.
There are many examples showing how educational organizations have changed their approach to student communication by integrating technology in the classroom, appealing to the younger demographic. Indeed there are now a wide variety of apps that have real appeal and below are the ones that I think are really being exploited:
- The SAMR model: This app helps teachers integrate technology into their teaching and a student’s learning. It was created with the explicit aim of helping teachers design, develop and integrate digital media to increase students’ academic achievements. This is the perfect example of an app that has been designed to move colleges and universities into the digital age.
- Class Dojo: Teachers are able to store students’ information and can easily provide negative or positive feedback around their behavior in class. The information is sent straight to the parent and student separately. The app records and tracks all behavior data so it can then be viewed in a graph and analyzed by both teacher and parent. This app helps to tackle dropout rates as the parent and teacher are alerted to erratic behavior or attendance and then they can act quickly on that information.
- Socrative Teacher: Educators can initiate formative assessments through quizzes, quick question polls, exit tickets and space races through this app, which is sent straight to the student’s tablet or phone. The app will instantly grade, aggregate and provide visuals of results to help teachers identify opportunities for further instructions, with the aim of saving time and visualizing student understanding. This app tackles issues straightaway, as lecturers can be alerted to areas of the topic that need more explaining.
- Educade: This app allows you to easily search by grade-level or subject area to find any lesson lecturers and teachers need. The app comes with the resources that will be needed, a step-by-step lesson plan, and even reviews from other teachers who have tried it out. Therefore, teachers are able to keep lessons and lectures exciting so that more students will be willing to attend throughout the course.
- Schoology: This app enables teachers to manage their classroom, to create and submit assignments, participate in interactive discussions, and to collaborate with their peers to make the communications in colleges and universities quicker and easier. Not all students have the confidence to interact with a large amount of people often found in lectures, this app effectively deals with that issue, as well as enabling students to ask for help via a discussion room, rather than doing it in-person.
All of these apps aid the development of the students, so that they feel more connected with their college or university. For the organization, this means that they are able to attract a younger demographic to their institution as well as adapt their communication systems to ensure all students’ needs are met.
Going forward, some of the more innovative colleges are starting to evolve their own apps as more and more organizations realize this is the way forward for communication and success. For example apps can be used as a key indicator of trends to show the performance of the college or university. Equally apps can be used as a way of tracking admissions and understanding where students are in their development, ensuring any students that are struggling are given all the extra help needed for them to continue with their education.
Here at Pocket App, we can assist in any stage of the development of your app from workshopping the idea to design and build. We have an extensive team who can help at every step of the way. We understand that students’ success is key for any college or university and key to this is making sure that the students stay engaged and that the organization doesn’t end up with a high dropout rate post admissions.
It is time for all educational organizations to become more competitive in the world of technology and apps are one way to make the organization stickier as you can monitor key indicators for students across the board and become more pre-emptive and responsive.
The post Why Should Schools, Colleges and Universities Invest in Mobile Apps? appeared first on Mobile Marketing Watch.
How can you use stories to garner support for a cause or organization? Here’s a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. Read the full article at MarketingProfs
MarketingProfs Daily: Social Media
With Apple’s cash pile growing with the day, we are wondering when (or whether) will they start making big moves, as in – big acquisitions. The iPhone maker typically acquires smaller firms, but with more than $ 200 billion sitting at their offshore accounts, one wonders how on earth will they spend/invest all the cash. There…
Email is a fact of life. Not getting any feels like someone’s turned the volume down on your personal universe – we’re so used to seeing that little number that screams
Hey! Hey, you! 181 things need your attention!
No one knows this better than marketers. We send emails, and we get emails. It’s like the tide: it goes in, it goes out, and it’s easy to get stuck in a rut.
The average person receives 121 emails per day (The Radicati Group) – but how many of our carefully crafted messages they actually open and engage with is the important part. Spam filters are locked and loaded. A cool hundred other people are waving ‘30% off!’ and ‘Check out Our eNewsletter’ flags, and your email is all set with… another offer. If your emails are getting lost in the shuffle, use these tips to make your emails stand out from the crowd and build an engaged subscriber list.
Tip #1: Lead with the subject line
One thing that gets my attention right away is humor. If you know your audience well, humor is a great way to show off your company’s personality. Go for smart puns, timely asides, and little nods to industry standards, or inside jokes that will make your subscribers feel like they’re part of the in-the-know circle.
If you’re not feeling especially ‘punny’ (see what I did there?) you can use questions – whether they’re amusing or serious – to generate that ‘tell me more’ feeling. Simple ones like “How do you feel about this new technology?” or “Where do you want to be in your business?” just beg to be answered. Why? Because the focus shifts back to the recipient, especially when you’re asking (and subsequently answering) a relevant, timely question that they really might have.
But wait, you say. My content is focused on data, how can I make puns and questions out of numbers? Well, you can, but there is an easier way. Starting your subject line with big numbers – 1,000, 300, 25,000 – or percentages slows the eye down and tug at the mind making you want to know more: 80% of what? To avoid looking spam-y: “93% of people open this email” for example, use your best, most relevant statistics up front, and then elaborate on it in the body copy.
Tip #2: Value > Everything Else
In my own inbox, companies who specifically send me things I can use immediately like e-books, discounts, or eNewsletters get priority. I read and even bookmark those emails to revisit later. I might even save or forward them. Making your content identifiable as useful starts with finding out what your recipients consider useful.
You want the content you send to add real value. Whether it’s mind-blowing statistics about your industry, or a series of funny videos starring your company’s mascot llama, show your subscribers that you’re genuinely trying to provide them with content that they’ll find useful or entertaining as opposed to random sales pitches.
I once received an email asking me if I’d like to receive a curated newsletter of each month’s new demos and how-to videos. I had been subscribed to the email list for a few weeks, and had been primarily watching the demos and how-to videos that were sent out. I signed up. Tracking what types of content your recipients engage with is the first step to sending them content that will resonate – and that brings me to the next tip.
Tip #3: Make it Personal
Personalization positions your customers firmly at the center of the conversation, which is where they should be. Allowing subscribers to set the frequency of emails, or including the recipient’s name, are good methods of personalization (and pretty standard), so to really offer a personalized experience, think about enabling your subscribers to choose the types of content they want to receive.
Are they more into webinars? Big fans of blog posts? Or do they just want to know about new products? The choices they make can also give you some additional insight into what interests them about your brand as a whole, and what made them subscribe to receive your emails in the first place. From there you can send subscribers the content that will always be most relevant to them.
Offering a ‘pick your own content’ option can also help with defining buyer personas and choosing who to assign to lead nurturing campaigns without coming across as too intrusive. For example, you might add a form field that asks what kind of content a prospect is interested in receiving emails about. You can then include a link to edit or update these preferences in your emails, so that instead of unsubscribing recipients can choose to consume a different type of content.
Tip #4: Don’t be afraid of older content
I’m probably not the only one who loses emails. They get buried under the flood of new stuff that appears in my inbox every hour or so. Even when I flag things, sometimes I have a hard time scrolling through the 300 or so other messages to find the one I wanted to revisit. Particularly if you’re sending out a regular email with the week’s blog post, or new video, adding older content can provide more context and help with educating prospects about your offering.
You don’t have to make older content front and center, but adding a recap or archive section is a great way to revive older pieces and dust them off for a new set of eyes as your list continues to grow.
Tip #5: Be Honest
Honesty is valuable. Use it to tell your story, and to demonstrate your core values to your recipients. By being straightforward with what you have to offer and what you want from them in return, you’re positioning your brand as trustworthy, and building a positive association around who you are and what you do.
In your emails, explain to recipients why you want to be in touch with them – maybe you want to provide them with valuable content, or you’d like to share some things you think they’d be interested in based on previous interactions. Whatever it is, make sure you give your word and stick to it.
If you promise to only email them once per week, only email them once per week. If you say you’ll only send information about specific topics, then only send information that pertains to those topics. Doing so will help you build trust with your recipients, which will make them more likely to prioritize emails from you, and attach greater significance to the content.
Building a relationship with your subscribers takes time, but the rewards are well worth the investment. With people (and inboxes) busier than ever, turning your emails into conversation can help you turn the tide and increase email engagement.