Welcome to FMC

OVERVIEW & AGENDA
Find out what's happening
GUIDES TO SUCCESS
Read up on new products
SUCCESS STORIES
Check out our case studies

Agenda

KEYNOTE

Featuring Facebook's Sheryl Sandberg, Chris Cox, Mike Hoefflinger and David Fischer.

BREAKOUT SESSION PART 1

XCreative content on Facebook: What people share and why

Paul Adams, Global Brand Experience Lead, Facebook, and the author of Grouped

Iain Tate, Global Interactive ECD, Wieden+Kennedy

People are most influenced by the people they are emotionally closest to. Learn how to create great content on Facebook by understanding the psychological motivations behind why people share, like and comment.


The Hacker way

Doug Frisbie, Head of Automotive, Global Vertical Marketing, Facebook

Andrew "Boz" Bosworth, Director of Product Engineering, Facebook

Julius Marchwicki, Product Manager, SYNC AppLink at Ford Motor Company

The pace of change in today's business world requires teams to move fast and be bold. Find out how Facebook's engineering team fosters innovation, and how Ford adopted those principles to do the same.


Facebook Pages: Telling your brand story

Blaise DiPersia, Product Designer, Facebook

Jeff Kanter, Product Manager, Facebook

Facebook Pages offer an unprecedented opportunity to tell the story of your brand. Hear about the philosophy behind the design and learn how to use your page to the fullest.

BREAKOUT SESSION PART 2

Driving maximum value from your social marketing strategy

Mike Fox, Director of Global Vertical Marketing, Facebook

Wanda Young, Senior Director, Social Media Strategy, Walmart

The most successful brands on Facebook are innovating in every dimension of their social marketing. Join us for a look at how to build the right strategy for your objectives.


Success through collaboration: Brands, agencies and Facebook

Mark D'Arcy, Director of Global Creative Solutions, Facebook

Joe Grigsby, Group Planning Director, VML

Randall Brown, Global Director Digital, Gatorade

Sarah Robb O'Hagan, President North America and Global CMO, Sports Nutrition, Gatorade

Today's marketing landscape demands coordination across multiple teams and functions. Join us for a living case study on how brands, agencies and Facebook can best work together.


Turning insights into engagement

David Baser, Product Manager, Facebook

Louis Eisenberg, Software Engineer, Facebook

Facebook Pages are at the center of successful marketing on Facebook. Learn how to use Page Insights to more effectively build connections and engage a wider audience with your content.

FIRESIDE CHAT

Sheryl Sandberg and Ken Chenault, CEO of American Express, on serving customers in a connected world.

AFTER PARTY

Invited guests will celebrate our first annual fMC gathering.

Product Guide

PAGES REACH GENERATOR PREMIUM ON FACEBOOK MEASURING SUCCESS BEST PRACTICES SOCIAL BLUEPRINT

Pages

Mission control for your business on Facebook

Your Facebook Page is now the richest, most customizable marketing canvas ever created and connects you with people in ways that matter to them.

Learn more about Pages [PDF]

Reach Generator

Make sure your fans see your stories

This “always on” packaged solution makes it easy for you to regularly reach and engage 75% of your fans with meaningful content from your Page. You focus on creating engaging content on your newly designed Page, while we ensure that your fans see the stories you are telling.

Learn more about Reach Generator [PDF]

Premium on Facebook

The most impactful way to distribute your content on Facebook

Be where the conversations are happening. Our latest premium package lets you engage and influence people in the most impactful places on Facebook: right-hand side homepage, news feed on desktop and mobile, and optionally on the log-out experience.

Learn more about Premium on Facebook [PDF]

Measuring Success

Facebook believes in demonstrating the value that your business creates by measuring the results that matter. We are creating measurement standards so businesses can track meaningful success and compare results across different types of media. We offer measurement solutions in four areas: reach, brand resonance, reaction, and consumer insights.

Learn more about Measuring Success [PDF]

Best Practices

Best practices for your Page and media strategy

Facebook’s new Pages are mission control for your business, making it more important than ever to coordinate your Page and media efforts on Facebook and develop a precise content strategy.

While the teams and agencies responsible for Page publishing and the media strategy on Facebook are often separate from one another, we recommend that you:

Learn more about best practices for your Page and media strategy [PDF]


Best practices by vertical

Take your Facebook marketing strategy to the next level with specific best practices for these vertical business categories: automotive, financial services, technology, CPG, retail, telco, and entertainment.

Learn more about best practices by vertical [PDF]

Social Blueprint

We're launching a series of white papers ("social blueprints") to guide your business in a connected world. These documents will clarify the difference between social tactics and social strategies, distinguish social media from social marketing, and define the role of social in business.

Brand Building Blueprint [PDF]

Org Design Blueprint [PDF]